Although Pharmacists Mutual was established in 1909, our branding is relatively new. In 2017, we introduced updated branding, including logos, tagline, colors, fonts, etc. The Pharmacists Mutual brand encompasses the work of our brand positioning. When all of the same elements are used, we will further define our brand in the marketplace and provide an emotional connection with our audience – and our members.
Our vision, mission, and values are the guiding ideas and principles upon which we do business. Our vision is our future and represents the spirit of who we are and what we intend to become; while our mission describes the overall purpose of our organization and is a clear depiction of why this company exists. Our values represent our commitment to our members, employees, and community.
Pharmacists Mutual must convey a consistent image as a leading insurance and risk management solutions provider. The brand guide helps ensure that all parts of the company are working together to communicate this image. The guidelines are designed to keep the marketing communications and overall brand consistent throughout usage to ensure awareness and market recognition.