Typography is an essential part of the Pharmacists Mutual visual identity. When used consistently, it unifies messaging and creates familiarity.
These guidelines will help you use our typefaces for maximum legibility while reinforcing Pharmacists Mutual in the eyes of our audiences.
The Nexa typeface is our primary typeface which is used often for headlines and body copy. Nexa Book or Nexa Regular should be used for all body copy; the recommended font size is 10pt but should not be less than 9pt.
The Archer typeface is our secondary typeface which is used sparingly. Used together with Nexa, each typeface creates a balanced look and feel for all of our messaging.