Our Colors

We have connected a link to our past by keeping with the traditional Pharmacists Mutual Blue while adding a modern orange accent to add new interest and energy to our brand.

Meaning of Pharmacists Mutual Blue

Authority, Calm, Secure, and Trustworthy

Blue is calming and can stir up images of authority, success, and security. It is probably the most popular color in logo design and can be seen extensively in government, medical, and Fortune 500 company logos.

Meaning of Pharmacists Mutual Orange

Friendly, Confident, Energetic and Affordable

An invigorating and playful color, orange will make you stand out from the crowd. It’s used less often than red but still, packs an energetic punch.

PRIMARY COLOR PALLETTE

It is important to keep the marketing communications and overall brand consistent throughout usage to ensure awareness and market recognition. All external communications for Pharmacists Mutual should utilize the given color palette. Pharmacists Mutual Blue and Pharmacists Mutual Orange are the primary colors for Pharmacists Mutual Insurance Company. These colors are used in the Pharmacists Mutual Logo as well as all communications pieces.

PRINT
Use CMYK or PMS color values for projects destined for print (e.g. magazines, posters, or stationery).

DIGITAL
Use RGB or HEX value for projects that will be viewed on a screen (e.g. websites or PowerPoint presentations).

PHARMACISTS MUTUAL BLUE

PHMIC Blue

CMYK
100 19 8 46

HEX
#005e82

RGB
0 91 130

PMS
308C

Blue Variations

PHARMACISTS MUTUAL ORANGE

PHMIC Orange

CMYK
1 83 85 0

RGB
224 78 57

HEX
#E04E39

PMS
7417C

Orange Variations

SECONDARY COLOR PALLETTE

Secondary colors have been added to the Pharmacists Mutual color palette to compliment the primary color palette. These colors may be used when additional colors are needed. Dark gray is used for font color when consistency in font color is desired. Gradient orange may be used as a background and/or Image overlay.

PRINT
Use CMYK or PMS color values for projects destined for print (e.g. magazines, posters, or stationery).

DIGITAL
Use RGB or HEX value for projects that will be viewed on a screen (e.g. websites or PowerPoint presentations).

LIGHT GRAY

Cool Gray 2

CMYK
12 7 6 17

RGB
188 189 188

HEX
#BCBDBC

PMS
Cool Gray 4 C

DARK GRAY

Dark Gray

CMYK
68 61 60 47

HEX
#404040

RGB
64 64 64

PMS
715C

LIGHT ORANGE

Light Orange

CMYK
0 46 85 0

RGB
246 146 64

HEX
#F69240

PMS
715 C

COOL GRAY

Cool Gray

CMYK
23 17 13 41

RGB
139 141 142

HEX
#8B8D8E

PMS
Cool Gray 8 C

COOL GRAY 2

Cool Gray 2

CMYK
48 36 24 66

RGB
77 79 83

HEX
#4D4F53

PMS
Cool Gray 11 C

GRADIENT ORANGE

(Background)

Gradient Orange

CMYK
0 46 85 0

to

CMYK
0 82 80 0