Our Colors
We have connected a link to our past by keeping with the traditional Pharmacists Mutual Blue while adding a modern orange accent to add new interest and energy to our brand.
Meaning of Pharmacists Mutual Blue
Authority, Calm, Secure, and Trustworthy
Blue is calming and can stir up images of authority, success, and security. It is probably the most popular color in logo design and can be seen extensively in government, medical, and Fortune 500 company logos.
Meaning of Pharmacists Mutual Orange
Friendly, Confident, Energetic and Affordable
An invigorating and playful color, orange will make you stand out from the crowd. It’s used less often than red but still, packs an energetic punch.
PRIMARY COLOR PALLETTE
It is important to keep the marketing communications and overall brand consistent throughout usage to ensure awareness and market recognition. All external communications for Pharmacists Mutual should utilize the given color palette. Pharmacists Mutual Blue and Pharmacists Mutual Orange are the primary colors for Pharmacists Mutual Insurance Company. These colors are used in the Pharmacists Mutual Logo as well as all communications pieces.
PRINT
Use CMYK or PMS color values for projects destined for print (e.g. magazines, posters, or stationery).
DIGITAL
Use RGB or HEX value for projects that will be viewed on a screen (e.g. websites or PowerPoint presentations).
PHARMACISTS MUTUAL BLUE
CMYK
100 19 8 46
HEX
#005e82
RGB
0 91 130
PMS
308C
PHARMACISTS MUTUAL ORANGE
CMYK
1 83 85 0
RGB
224 78 57
HEX
#E04E39
PMS
7417C
SECONDARY COLOR PALLETTE
Secondary colors have been added to the Pharmacists Mutual color palette to compliment the primary color palette. These colors may be used when additional colors are needed. Dark gray is used for font color when consistency in font color is desired. Gradient orange may be used as a background and/or Image overlay.
PRINT
Use CMYK or PMS color values for projects destined for print (e.g. magazines, posters, or stationery).
DIGITAL
Use RGB or HEX value for projects that will be viewed on a screen (e.g. websites or PowerPoint presentations).
LIGHT GRAY
CMYK
12 7 6 17
RGB
188 189 188
HEX
#BCBDBC
PMS
Cool Gray 4 C
DARK GRAY
CMYK
68 61 60 47
HEX
#404040
RGB
64 64 64
PMS
715C
LIGHT ORANGE
CMYK
0 46 85 0
RGB
246 146 64
HEX
#F69240
PMS
715 C
COOL GRAY
CMYK
23 17 13 41
RGB
139 141 142
HEX
#8B8D8E
PMS
Cool Gray 8 C
COOL GRAY 2
CMYK
48 36 24 66
RGB
77 79 83
HEX
#4D4F53
PMS
Cool Gray 11 C
GRADIENT ORANGE
(Background)
CMYK
0 46 85 0
to
CMYK
0 82 80 0
Pharmacists Mutual PAINT COLOR PALLETTE
