Logo & Tagline
The creation of our logo and tagline is a direct result of the work completed on our brand positioning. Our new logo and tagline will further define our brand in the marketplace while providing an emotional connection to our audience.
PHARMACISTS MUTUAL'S TAGLINE
What does “Tomorrow. Imagine That.” mean? “Tomorrow. Imagine That.” is a creative play on words symbolizing the emotions we feel in our everyday lives.
“Tomorrow.” has many layers of definition. What does “Tomorrow.” mean to you? What does it mean to our company? What does it mean to our members? Tomorrow is a bright and new beginning. Tomorrow is high expectations for growth, for planning, and for the future. Tomorrow is the unexpected happening. Tomorrow can bring a better day.
“Imagine That” forms a mental image of what our tomorrow can be, will be, or should be. While tomorrow is unknown, there’s something about it that keeps us thriving and reaching for what’s to come. We endure hardships, we embrace opportunity, and we grow for the future.
With so many aspects of life being unpredictable, the one thing that we can do is imagine for a tomorrow that will get us one step further than where we are today.
PHARMACISTS MUTUAL'S LOGO
Using our tagline as the center focus for our logo development, we created a logo that is representative of tomorrow. A sunrise is an ideal symbol for “tomorrow.” With every sunrise, a new day is born. Yesterday’s tomorrow is today’s opportunity.
This icon was developed using two circles and the negative space of sun rays. By only showing part of the sunrise, tilted at a 90-degree angle, it gives this logo a very modern and progressive look that is symmetrical and pleasing to the eye.
The Pharmacists Mutual logo is available with and without the Pharmacists Mutual tagline. It is suggested that the logo without the tagline be used only if there are size limitations. Each of these logos are available in four different formats: EPS, PDF, JPG, and PNG.
Always follow the guidelines here and use the electronic artwork appropriate for your application:
Use EPS or PDF files for print applications.
Use JPG or PNG files for online applications.
Use PNG files in PowerPoint applications.
Use JPG files in Microsoft Word and other word‑processing applications.
LOGO WITH TAGLINE
LOGO WITHOUT TAGLINE
The full color logo should only appear against a solid white background or a very light colored background. For darker colored backgrounds use the all-white logo. For black and white logos the logo can be assigned a black value of 70-100%.
Logo on Darker Colored Backgrounds
Black and White Logos
The minimum clear space for the logo is “X,” where “X” is equal to the width of the orange portion of the sun in the Pharmacists Mutual logo.
To protect legibility and impact, the Pharmacists Mutual logo must be reproduced in sizes no smaller than those shown in the exhibit on this page. The minimum size represents the smallest version in which the logo remains legible. If the logo needs to be used at a size smaller than 1.75”, use the logo without the tagline. When reproduced in sizes smaller than the minimum requirements, the logos lose their legibility and impact.
|Logo With Tagline||1.75" - 44.5mm||1.75" - 126 pixels|
|Logo Without Tagline||1.125" - 28.5 mm||1.125" - 80 pixels|
Always use the approved artwork provided and do not alter the logo in any way. Here are some examples of incorrect usage.
Do not alter the colors of the logo.
Do not position the logo at an angle.
Do not distort or stretch any part of the logo.
Do not change the proportions of the logo in any way.
Do not rearrange the position of the logo components.
Do not change the typface of the wordmark